#NotOneDime Economic Boycott Black Friday - Cyber Monday

What Is #NotOneDime?

#NotOneDime is a nationwide economic boycott focused on racial justice. The campaign was launched in the aftermath of the Ferguson non-indictment decision by Rahiel Tesfamariam of Urban Cusp. #NotOneDime calls for a cease on all non-essential shopping from Thanksgiving through Cyber Monday and reclaiming Black Friday as a national day of action and service. Throughout #BlackDecember, continue the boycott by abstaining from all retail spending. If you must shop, support black-owned.


Pay homage to victims of state violence, stand in solidarity with their loved ones and never forget the countless human rights atrocities that have taken place on American soil.


Unify Black, Brown and poor people as we recommit ourselves to our communal values and the ongoing struggle for our collective liberation.


Redirect our resources and social capital towards cooperative economics in resistance to unbridled capitalism and in an effort to dismantle white supremacy.


Demonstrate the collective Black buying power ($1.1 trillion annually) in opposition to a broken system that condones institutionalized racism and state violence.


1. Meet with racial justice community organizers that are leading the #NotOneDime campaign to assess the company’s current practices and racial justice commitments in hopes of developing better modes of operation.

2. Divest from the private prison industry and reinvest a percentage of earnings and profit in supporting organizations that are doing racial justice work.

3. Host annual training sessions led by community-based racial justice activists for employees and executives on issues of implicit bias, racial stereotypes and the role of security guards and police officers.

4. Develop and release an annual corporate racial justice report disclosing any/all prison and law enforcement related investments, percentage breakdowns of employee wages and promotions, hiring practices related to minorities, racial makeup of executive leadership, healthcare access provided by the company and employee turnover.

5. Hire 25-40% local residents and returning citizens to ensure a fair racial representation of the local community and a commitment to “banning the box” in the company’s hiring practices.

6. Invest in local community development through public education initiatives such as community recruitment of educators, STEM programming, work readiness/vocational training, recreation and athletics, and learning environment beautification and enhancement.

7. Create economic incubators in urban communities that educate on financial literacy, offer support to minority entrepreneurs, and fund local Black and Brown-owned small businesses.

Change your profile picture to one of the #NotOneDime memes and post them to social media.

Why Economic Resistance?

We must commit ourselves to divestment from oppressive systems, as we strategically invest in our collective uplift.
African-Americans have a $1.1 trillion annual buying power.

"This note was a promise that all men, yes, black men as well as white men, would be guaranteed the 'unalienable rights' of 'life, liberty and the pursuit of happiness.' It is obvious today that America has defaulted on this promissory note, insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked 'insufficient funds.' But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. And so, we’ve come to cash this check, a check that will give us upon demand the riches of freedom and the security of justice.” – Dr. Martin Luther King, Jr.


    "Black and Hispanic students are more than 70% of those involved in school-related arrests or referrals to law enforcement. " - U.S. Department of Education


    "African-Americans are 12% of the total population of drug users, but 38% of those arrested for a drug offense and 59% of those in state prison for a drug offense." - NAACP


    "African-Americans constitute only 12% of America's population but represent 40% of the nation's prison inmates." -NAACP


    "In 2012, police summarily executed more than 313 Black people—one every 28 hours. The use of deadly force against Black people is standard practice in the US—woven into the very fabric of society. " - Operation Ghetto Storm: Report on the 2012 Extrajudicial Killings of Black People.

Who We Are

A coalition of community organizers, faith leaders, influencers, and fed-up American citizens.
Uploaded image

Rahiel Tesfamariam

National Coordinator
Rahiel Tesfamariam is a social activist, public theologian, writer and international speaker. She is the founder and publisher of Urban Cusp and a former columnist for The Washington Post.
Uploaded image

Urban Cusp

Urban Cusp is a cutting-edge online life.style magazine highlighting progressive urban culture, faith, social change and global awareness.
Uploaded image

PICO Network Live Free

Live Free is a campaign within PICO National Network dedicated to creating opportunities, stopping gun violence and ending mass incarceration.
Uploaded image

Hands Up United

Hands Up United is a youth-led movement that seeks to dismantle the New Jim Crow.

Media Coverage

Sign Up for News and Updates on the #NotOneDime Movement


Contact US